For its 40th anniversary, Timberland launched The Workshop, a contemporary version of the original Timberland Factory. The media event, held on 26 Sept 2013 VivoCity, attracted over 100 guests, including celebrities like stage thespian Adrian Pang, TV host Oli Pettigrew, filmmaker Royston Tan, DJ Xie Jia Fa, fashion director Daniel Boey, and actor Xu Bin.

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